William Sweetlove, born in Ostende, Belgium, in 1949, is a post modern artist of still lives, questioning actual ideas about art and culture. This non-conformist artist reflects a humoristic reaction against the omnipresent petty bourgeoisie. The base material of their art works is a sort of plastic, produced via a thermo chemical reaction in a natural crude oil. Since 1994 works by William Sweetlove have been shown in art fairs, galleries and museums all over the world. During the contemporary art triennal in Knokke, Belgium 2003, William Sweetlove met the North Italian art collective “The Cracking Art Group”. Even though they are self-willed and diverse as artists they found each other in a common spirit based on Dadaism, surrealism, pop art and other subcultures. This lead to a remarkable collaboration under the name 'Cracking Art loves William Sweetlove'.Together they believe in the social impact of art, through strategies punctuated with irony. In their manifesto they plead for a new vision of the world, for a greater ecological conscience and for the creation of a new zest, as an antidote for a society of overproduction and overconsumption.